As Business and Marketing Manager at Gleeds China, Alva Xu plays a key role in driving business growth and enhancing the company's visibility in the market.
A typical day for Alva involves meeting new clients, staying updated on industry developments and identifying potential projects. She follows up on project progress, assists with bidding processes, and connects with clients about proposals and outcomes. On the marketing side, Alva manages Gleeds China’s online presence, writes event press releases, creates promotional videos, and participates in activities like those organised by the Chamber of Commerce.
Alva is motivated by the recognition she receives for her work, the challenges presented by new clients, and the continuous development of her career. She is driven by her perfectionist personality, always striving to perform at her best. The construction and architecture industry in China, known for its mature level of industry development, attracted Alva to this field. Gleeds’ professional environment and the family-like atmosphere drew her to the company. She values Gleeds’ independent partnership model, its focus on digital and AI development, and its involvement in significant government projects in the UK.
My proudest achievements at Gleeds include securing two major projects, especially considering I only transitioned to my current role as Business and Marketing Manager late last year.
Alva’s advice to anyone joining Gleeds is simple:
Enjoy life and work hard and creatively.
Outside of work, Alva enjoys travelling and practising yoga.